Political Print Work

The biggest names in politics have entrusted Crear Creative Group to be their creative partner for their campaigns. United States Senate: State Legislature: City Government. We are your trusted partner to success when winning is the only option.

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Case Studies

Nevada State Democratic Party

2008 Democratic Presidential Caucus

As Americans, nothing is more important than our right to vote. That's why when the Nevada State Democratic Party approached us looking for a new campaign to increase voter awareness for the state's 1st Democratic Presidential Caucus we couldn't refuse. CCG developed a number of different tools for carrying out this important task, including posters, radio spots, direct mailers and email blasts that were designed with a focus on encouraging voters to do something they've never done before. Our campaign bridged the generational gap and helped inspire an electorate to participate in Nevada's first Democratic Presidential caucus. Our campaign was met with unprecedented success as over 117,000 Democrats, about 30% of registered Democrats, stood up and were counted. That's 12 times more than the 9,000 Democrats that voted in 2004.

US Senator Harry Reid

2008 Re-Election Campaign

When the United States Senate Majority Leader asks you for help, you do whatever you can to accommodate his request. CCG was honored to have played a major role in one of the most well run political campaigns of the 21st century. Our mission was to coordinate media efforts and overall messaging aimed at reaching the African American, Latino and Asian communities on behalf of Senate Majority Leader Harry Reid. We developed a comprehensive strategy that consisted of messages conveyed via print, poster, radio and online advertisements. In many instances, we utilized the brand strengths of President Obama alongside the Senator to create a unified face for the voters. We were extremely successful as we had record turnouts at the polls and the Senator won unanimously. Many politicos and media reports noted the flawlessness of the campaign.

US Representative Shelly Berkley

US Senate Campaign

After serving 14 years as a US Representative from Nevada's 1st District, Congresswoman Shelly Berkley decided to make a run for the United States Senate. CCG was once again asked to head African American outreach and media. Shelly was well-known in the community, but we had to differentiate her from her opponent and highlight all of the things she had done over the years for her neighbors. To meet this goal we created an extensive campaign utilizing several forms of media including collateral and print. Shelly ran an excellent race but lost by only a margin of the vote. However, she did carry the African American and Latino vote, indicating our efforts were very effective.